I love the video for "Heartbeats" by Swedish duo, the Knife. It starts off with vintage footage of kids skateboarding down a steep, paved road, probably in California. Fantastically inventive use of existing infrastructure for a new function.
Jose Gonzalez covered the original song, and Sony used this version for a commercial that is similar to the Knife's version: both incorporate slopes and activities that rely on gravity. Just a reminder that although the majority of paved roads were built for the automobile, they belong to us, the public, and there are endless creative possibilities for invention.
No comments:
Post a Comment